JAIX Consulting

Enhancing Sales and Marketing Effectiveness in Pharma
and Life Sciences 

CONTACT

Managing High Performance

Sustainable high performance is achieved when Sales, Marketing and the wider organisation are precisely aligned. Enhancing Sales and Marketing Effectiveness in Pharma
and Life Sciences. I optimise Pharma Commercial Organisations by strengthening the interplay between individual capabilities that have yet to realise their full potential together.
True excellence is not found in isolated achievements – it lies in the quality of their connection.

Marketing Excellence

In the complex dynamics of European healthcare markets, reach alone is no longer sufficient. Today, successful communication demands a deep understanding of Healthcare Professionals' decision-making logic – and the ability to shape it purposefully.
We combine neuroscientific insights with data-driven behavioural analysis to develop communication strategies that are more relevant, more precise and more sustainable.
Whether through cognitive segmentation, intelligent hybrid engagement or behaviour-based KPIs: our approach creates marketing that influences thinking, removes barriers and enables real decision-making – across channels and with contextual sensitivity.
We support pharmaceutical companies in optimising their HCP communication: structured, empathetic and scientifically grounded.
For messages that are not only heard, but embedded. And for strategies built not on frequency, but on impact.

Marketing Excellence
ombine neuroscientific insights with data-driven behavioural analysis

Sales Force Effectiveness

In today’s pharmaceutical market, success is no longer measured by volume of activity, but by precision, relevance and integrity in customer engagement.
We support pharmaceutical companies in systematically aligning their field force – through smart segmentation, data-driven territory management, clear KPIs and personalised customer engagement.
Drawing on robust models and proven methodologies, we optimise resource allocation, enhance interaction quality and improve market access – while ensuring compliance and building sustainable trust among healthcare professionals.
Whether optimising field force structures, implementing efficient omnichannel strategies or developing impactful incentive systems:
our goal is to embed sales efficiency not as a slogan, but as a measurable competitive advantage.
For teams that work with focus. For customer interactions that truly matter. And for markets where sustainable success becomes tangible.

Sales Force Effectiveness
Sales Force Effectiveness - Drawing on robust models and proven methodologies, we optimise resource allocation, enhance interaction quality and improve market access

Communication Models

Effective sales and brand communication is built on neurocognitive principles that deliberately shape perception, emotional engagement and decision-making processes.
Structured, empathetic and precise communication fosters trust, clarity and a higher likelihood of conversion.
Emotional resonance is not an optional add-on – it is a fundamental component of successful customer engagement.
Through consciously crafted language and clearly defined emotional anchors, complexity is reduced, decision-making is encouraged and brand relevance is sustainably strengthened.
This approach not only increases conversion rates, but also lays the foundation for stable customer relationships and long-term growth.

Communication Models
Effective sales and brand communication is built on neurocognitive principles that deliberately shape perception

Performance Leadership: Shaping Success in Commercial Pharma

In the pharmaceutical industry, leadership determines whether change succeeds and high performance can be achieved.
Processes and systems are important – but they only realise their full impact when leadership provides direction, trust and focus.
Performance Leadership combines strategic clarity with psychological insight and a foundation in neuroscience. The aim is to shape behaviour sustainably, design enabling conditions intelligently and unlock the full potential of teams.
I support organisations in leveraging leadership as an active driver – differentiated, effective and aligned.
Whether performance optimisation, change management or team development: the first step is always good leadership. The decisive one.

Performance Leadership
Performance Leadership: Shaping Success in Commercial Pharma

Organisational Development

In a complex, highly regulated environment, a clearly structured organisation is the critical lever for achieving sustainable impact.
We develop structures that systematically connect accountability, decision-making capability and collaboration – across functions and beyond silos.
Drawing on proven frameworks such as Nadler and Tushman's Congruence Model, we ensure that tasks, capabilities and governance are clearly aligned – enabling cross-functional teams to operate effectively.
Whether optimising global matrix structures, integrating Sales, Marketing, Market Access and Medical Affairs, or establishing lean governance models:
our focus is on building organisations that enable action rather than blocking it.
Structures that do not merely demand excellence – but systematically make it possible.

Organisational Development
We develop structures that systematically connect accountability, decision-making capability and collaboration

Joerg Schmitz

I support commercial organisations in the pharmaceutical and life sciences sectors in systematically building on existing strengths and unlocking hidden potential.
With over 20 years of hands-on experience in Sales, Marketing, Organisational Development and Leadership, I combine strategic perspective with operational execution strength.
My focus lies in the precise integration of Sales Force Effectiveness, Marketing Excellence and clear organisational structures – tailored to existing circumstances and strategic objectives.
Through analytical rigour and a deep understanding of people and organisations, I create the foundations for efficient collaboration, sustainable performance and healthy business growth.

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Joerg Schmitz / JAIX Consulting I combine strategic perspective with operational execution strength.

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